Download Brandraising: How Nonprofits Raise Visibility and Money by Sarah Durham PDF

By Sarah Durham

within the present economy, nonprofits have to specialise in how one can stand proud of the group, win charitable cash, and continue to exist the downturn. powerful, mission-focused communications will help firms construct robust identities, heightened reputations, and elevated fundraising potential. Brandraising outlines a mission-driven method of communications and advertising, particularly designed to spice up fundraising efforts. This publication offers instruments and tips for nonprofits looking to remodel their communications and advertising and marketing via clever positioning, branding, campaigns, and fabrics that leverage good technique and nice inventive, with a distinct concentrate on the intersection of communications and fundraising.

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