By Kivi Leroux Miller
Nonprofits are speaking extra frequently and in additional methods than ever ahead of . . .but is somebody paying attention?
In her follow-up to The Nonprofit advertising and marketing advisor: High-Impact, reasonably cheap how one can construct aid on your solid reason, Kivi Leroux Miller indicates you ways to layout and enforce a content material business plan that would allure humans in your reason, instead of begging for his or her cognizance or interrupting them along with your communications. Youll how to plan, create, proportion, and deal with proper and helpful content material that conjures up and motivates humans to help your nonprofit in lots of varied ways.
- Eye-opening examine how nonprofit advertising and fundraising is altering, and the perils of now not fast adapting
- Up-to-date counsel on speaking in a fast moving, multichannel world
- How to make big-picture strategic judgements approximately your content material, via pragmatic and possible strategies on every thing from editorial calendars to repurposing content
- Real-world examples from a hundred+ nonprofits of all sizes and missions
This publication is your must-have consultant to speaking so you hold the supporters you have already got, allure new ones, and jointly, swap the realm for the better.
Read or Download Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series) PDF
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