Download CSR und Produktmanagement: Langfristige Wettbewerbsvorteile by Torsten Weber PDF

By Torsten Weber

Konsumenten entscheiden bei ihrer Produktwahl heutzutage immer häufiger aufgrund sozial-ökologischer Produktattribute. Das vorliegende Buch befasst sich vor diesem Hintergrund mit theorie- und praxisrelevanten Fragestellungen rund um die verknüpften Themen „CSR“ und „Produktmanagement“. Produkte verantwortungsvoll (gemäß eines professionellen CSR-Ansatzes) zu planen und zu gestalten, erfordert in erster Linie, eine integrierte und ganzheitliche Betrachtung des kompletten Produktlebenszyklus. Um Glaubwürdigkeit im Bereich CSR zu erreichen, ist ein durchdachtes und entsprechend ausgelegtes Produktmanagement eine essentielle Grundvoraussetzung für Erfolg. Die Autoren und Experten dieses Buches zeigen wie guy sozial-ökologische Aspekte im Produktmanagement berücksichtigen kann und liefern Einblicke in die Herausforderungen und Lösungsansätze einzelner Funktionsbereiche, Branchen und Forschungsfelder.

Show description

Read Online or Download CSR und Produktmanagement: Langfristige Wettbewerbsvorteile durch nachhaltige Produkte (Management-Reihe Corporate Social Responsibility) (German Edition) PDF

Best nonprofit organisations & charities books

Building Your Brand: A Practical Guide for Nonprofit Organizations

Does your model technique make experience? in the event you ask 10 humans on your association, what number diversified solutions may you get? ?* Can everybody on your association clarify how every thing (programs and companies) healthy jointly? ?* Do you're feeling like you’re the easiest saved mystery on the town? * have you ever been debating a reputation swap for years?

Socially Responsible Investment: A Multi-Criteria Decision Making Approach (International Series in Operations Research & Management Science)

This booklet integrates socially liable funding into glossy portfolio conception from a multi-criteria standpoint. Socially accountable funding is a “new deal” championed by way of the institutional funding and financial institution sectors, brokers that impression mutual money and different collective funding schemes and which worry that monetary thoughts with no moral constraints can damage sustainable progress and prosperity.

Going For Impact The Nonprofit Director's Essential Guidebook: What to Know, Do and Not Do based on a veteran director’s ample field experience

Going for effect is a concise, one of-a-kind guidebook that is not approximately idea. It tackles the 15 subject matters which are most crucial for board administrators in accordance with vast, time-tested adventure. you will discover immediately speak on director's tasks. Insights on demanding situations from management succession to measuring effect.

THE NONPROFIT RISK BOOK: Finding and Managing Risk in Nonprofits and NGOs

This booklet addresses either probability administration at a startup, starting on the challenge assertion, and for current nonprofits which may be in danger as a result of irrelevant regulations, or lack thereof, right tactics and chance abatement making plans. probability administration guidelines together with oversite of monetary transactions, procuring, hiring, volunteer administration, coverage and extra are mentioned.

Extra resources for CSR und Produktmanagement: Langfristige Wettbewerbsvorteile durch nachhaltige Produkte (Management-Reihe Corporate Social Responsibility) (German Edition)

Example text

Download PDF sample

Rated 4.23 of 5 – based on 43 votes